Client: Prysmian Group
Agency: Interbrand
Creative Director: Giuseppe Mascia
Copywriter: John Kerswell

Photo: LSD
Director: LSD
Post: LSD

YES - "Be part of a huge team"

Interbrand approached us to create imagery for a campaign for the Prysmian Group. Prysmian Group wanted to incentivize their employees, and reward them with tangible shares of the company, strengthening the engagement and loyalty of the entire workforce. They launched – YES – Your Employee Shares program.
The campaign – “Be Part of a Huge Team” required heroic, emotive imagery, emphasizing the benefits of the shares program as a solid and secure investment, boosting the perception of Prysmian Group, a multi-national company, as “One Company”.  American football is synonymous with the spirit of the campaign, representing team engagement, competitive spirit, strength, and social bonding.
The request was for single image, realizing the production would be complex, we immediately proposed the idea of expanding the campaign to include motion.
We captured employees on an illuminated football field, posed heroically, wearing their YES football jerseys, with slight variations of the foreground employee so the final images would reflect the nation the ad would run in. Directing the employees to reflect a sense of pride and confidence was a challenge, one we are proud of.
Final imagery reflects and channels the competitive spirit, excellence and successful team efforts, strengthening the commitment to creating value and achieving the business goals of Prysmian Group.