The stages of the project
We started by designing graphic layouts, with a strong emphasis on the key visual.
Then we proceeded to generate figures and environments with more open spaces to bring the scene to life.
In response to the overhead and perspective view, we intentionally created stretched and distorted shapes so that the circle could be perceived as round by everyone right away.
The Zero-hero
Our “zero” – a closing circle universally representing completeness, strength, and energy – is the soul of the layout, on which we focused particularly, both in the subject of the train immersed in a spectacular green landscape, and in the subject of the airplane spinning and drawing a zero in the sky.
A lively landscape
Particular attention was also given to creating the environment developed in stages, combining stock images, 2D elements, and 3D-generated images to achieve a credible, realistic effect, with a focus on the clarity of the image. This ensured that the zero would always be easily legible, clean, and free of any overlapping.
Additionally, the use of layers ensured the ability to create movement in the environments by introducing lights and rays.
Plane Clay