DIVERS

Full 3D | Motion | Print

Diving into the depths of the sea, where the light fades and turns into darkness, where the pressure takes your breath away and nature becomes unfamiliar, can be pretty scary. But not if you’re aware of your own abilities and the support that technology can provide.

Just like an experienced diver knows how to handle reaching dangerous depths, a scientist also knows that, with the right tools, they can explore and tackle the most hostile and unknown diseases.

The metaphor of the diver-scientist is at the heart of the campaign created for a pharmaceutical company that had just been granted approval to produce a drug for cancer treatment.

This was LSD’s first-ever 30-second film entirely produced in 3D. We tackled the brief just like the protagonists of the campaign: leveraging our know-how and combining it with the best 3D programs to achieve a realistic result.

The project

The work unfolded in several stages:

The exploration phase involved research and in-depth analysis to identify the type of underwater canyon to recreate, the diver’s outfit, their movements, the hues of the sea as it descends into depth, the general color palette of the film, the lighting, the environment, the textures, and the shape of both the cancer cell and the molecule contained in the medicine.

The storyboard

We then worked on creating a storyboard and an animatic that would allow us to craft a film with an adventurous feel, one that speaks of exploration and builds tension and pathos.

In executing the storyboard and the animatic, we tackled not only the diver’s movements but also the smaller movements of the environment and the light, with detailed sketches, crucial for moving forward with 3D modeling and animation.

Modeling and Texturing

Lastly, we focused on modeling & texturing all the elements and animating them with Cinema 4D. 

We then selected contemporary music that could complement the movements and accentuate the exploratory yet scientific flavor of the film.

DIVER SUITE

scketch

Lokdev & texturing

Animation & posing

CANCER CELL

Modeling

Texturing

Taking on such a demanding, intense, and challenging project, and then enjoying the result, has expanded our vision of the possibilities offered by 3D animation in addressing medical-scientific themes and bringing them into more fascinating and engaging worlds.

PRINT

Here’s the images we did for print versions.

Technical data

3D models of the cell: ZBrush

Textures and lighting: Cinema 4D, Maya and Houdini

Final images rendering: Redshift

Diving lessons: we’re still planning for next summer