BRAINFOREST

Full 3D | Motion | Print

Is it a hat or a snake that swallowed an elephant?
Is it a brain-shaped forest or is it the metaphor for the effect of a drug that helps protect brains of patients suffering from neurodegenerative disease?

Of course, you can see whatever you prefer but in this project carried out in collaboration with a healthcare agency, the goal was to represent the latter ot the two options, to raise awareness about the importance of taking care of and safeguarding the health of this vital organ.

The project

To recreate a forest with vegetation that is realistic, believable, and as close to reality as possible, even though it has the shape of a brain, you must study the plant world extensively. You need to research different types of trees to understand whether tropical or non-tropical varieties would work better. And that’s exactly what we did. We delved into trunks, leaves, branches, and colors, opting for a blend of tropical plants.

We then worked on the sizes and proportions, adding other natural elements like rivers, parrots, birds, and flowers.
All of these elements also come to life in the sound design, with the sound of the wind rustling through the forest, creating a serene sense of peace and well-being.

LAYOUT EXPLORATION

To achieve a uniform distribution of trees within the hemispherical brain shape from a top-down perspective, we purposefully designed the forest with sparser tree arrangement at the outer edges and denser concentration at the center.

From layout to 3D

This workflow facilited the rapid transformation of the images, allowing us to efficiently generate multiple iterations and make deep production changes that would be too costly in a traditional CG pipeline.
Ecco un brakedown della costruzione della foresta: il film ha richiesto la realizzazione di vari punti di vista e una successiva divisione a layer.

And, finally, the brain forest

An image that diverges from the typical medical imagery, making it more intriguing and magical.

Technical data

3D clay model of the brain forest: ZBrush (to determine the precise dimensions of the cerebral cortex’s folds),
3D vegetation modeling: Houdini and SpeedTree 3D vegetation modeling softwares (to have complete creative control over every aspect of the brain forest’s visual presentation, from the size and shape of foliage to the width of tree trunks and branches.)
Workdays spent:: xx + 5 hours of hiking through the woods to really get into the project, both mentally and physically.
Number of professional involved: x
Hours of discussions: xx (xx unuseful)