LSD: Photo & Post
Client: Discovery Italia
Direzione Creativa : Nicola Lampugnani
Graphic Manager: Chiara Cerutti
Creative Manager: Giuseppe Cormaci
Production Manager: Cristina Mazzocca
Line Producer: Federica Cavalletti
Marketing Senior: Valeria Lodeserto
Brand Marketing Senior Manager: Stefano RigattieriMarketing
Senior Executive: Veronica Castelli


Some jobs are sweeter than others! Everybody knows about “Bake Off” the popular “sweet tooth” TV show and once again Discovery Channel called upon LSD as the best people for the promo job.

The 4 judges were thrilled to dress up and act as themselves in a Downtown Abbey kind of context which was the basis of the creative concept. We had a lot of fun together during the photo shoot.

Milan’s best bakeries and sweet shops with some of our CGI and retouching magic added the rest.

Enjoy the show!